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Are we really saying it again? How is that even possible? 2015 was a year filled with many memories, laughs, and a lot of hard work, and boy did it fly by.

A lot of the team was able to take some time off this holiday season, to be with family and friends, so we hope the same for you. However, there is no rest for the wicked, and the team will be right back at it here to start 2016. Dubai, as usual is not slowing down, so neither can we.

2016 will once again be an exciting year, as Dubai continues to push the limits in nearly every facet, as well as continuing to attract some of the biggest names in the world in their respective fields, such as entertainers, sports stars, and global celebrities. Just last week, Floyd Mayweather Jr. was in Dubai, spending a million dollars on a watch, and cruising around Dubai Marina on a rented yacht.

In 2016 Dubai and the UAE will celebrate its 45th Independence/National Day , as well as play host to the 13th Annual Dubai International Film Festival. Those two major events barely scratch the surface of events and celebrations taking place throughout the year, a few more of which I will touch on throughout this letter.

We hope you had a wonderful 2015, and are preparing for an even better 2016.
From all of us here at 24 Degrees, HAPPY NEW YEAR.

Dubai Parks and Resorts

The latest in mega-projects comes to Dubai in 2016, with the opening of Dubai Parks and Resorts, simply put, entertainment doesn’t get any bigger than this.

Offering more than 25 million square feet, and 100 rides and attractions spread across 5 parks, this addition to the Dubai portfolio of entertainment options will no doubt make a splash. With a Bollywood and Hollywood themed park, a Legoland and Legoland Water park, as well as a shopping and dining district, this destination in itself will have something for everyone.

IMG World of Adventure

Not to be out done, and of course wanting to set a record in the process, IMG World of Adventure will open its doors in 2016 and become the worlds largest indoor theme park.

Built around 4 themed zones, kids and adults will be able to experience Marvel, a zone based on the iconic Marvel Super Heroes, Lost Valley, a dinosaur lovers paradise, Cartoon Network, where your favorite cartoons will come to life and IMG Boulevard, where kids and adults can recharge with food, drinks or see a movie in the parks movie theatre.

Dubai Opera

The first of its kind in Dubai or the UAE for that matter, 2016 will also see the opening of Dubai Opera in downtown Dubai. With a 2,000-seat, multi-format theatre, Dubai Opera will accommodate opera, theatre, concerts, ballet, art exhibitions, orchestra, film, sports events, and seasonal programmes.

District will also house a museum of modern art, two art hotels, design studios and galleries. It also features a 66 storey residential tower, Opera Grand, with over 200 two-, three- and four-bedroom apartments.

W Dubai – Al Habtoor City

With a planned opening day in mid 2016, the W Dubai – Al Habtoor City will be the first W in the UAE.

Part of a complex comprising of a Westin, St. Regis, three residential towers, and a Las Vegas style theatre by Franco Dragone, the W will certainly be one of the hottest destinations in town.

Located on Sheikh Zayed Road, 24 Degrees is excited to start working with the team there! With 356 hip and happening rooms, 5 F&B outlets, a nightclub, and the famous WET pool, the entire city cant wait for this opening!

Nikki Beach Resort and Spa Dubai

Sitting on 400 metres of private, white sandy beachfront, with 61 branded residences, 117 rooms and suites, 14 beach villas, one 1,350 sqm 3-bedroom ultimate beach villa, three restaurants, a VIP lounge, Nikki Spa by ESPA, Tone Fitness Centre and the brand's famous Nikki Beach Club, 2016 will see Nikki Beach Resorts open their first property in the Middle East with its partnership with Meraas Holding.

Jumeirah Al Naseem

Already one of the most impressive hotel resorts in Dubai, Madinat Jumeirah is set for a fourth expansion, due for completion in 2016.

Jumeirah Al Naseem, which means a gentle wind or sea breeze in Arabic, reflects the location of the hotel on the shoreline of the Arabian Gulf and the open aspect of its design.

It will enjoy a highly prized location between the current Mina A'Salam hotel and the iconic Burj Al Arab. Al Naseem will comprise 435 rooms once completed, and will connect to the wider Madinat resort, enabling guests to use the vast array of facilities.

Viceroy Dubai, Palm Jumeirah

Joining Palm Jumeirah's plethora of high-end hotels, Viceroy Dubai is also set to open in 2016. With an impressive 477 guest rooms and 222 signature residences, the Viceroy Dubai will be a huge addition to the Palm Jumeirah, figuratively and literally.

Fusing state-of-the-art architecture with pioneering design that will complement its iconic destination, upon opening, Viceroy Dubai will raise the bar another level when it comes to options on the Palm Jumeirah.

Bistrot Bagatelle

New York, Los Angeles, Sao Paulo, St. Barths, St. Tropez, Miami... and now Dubai. One of the most glamorous restaurant brands in the world has confirmed it is coming to Dubai, bringing with it 'the classic south of France "joie de vivre"'.

Launched in the trendy Manhattan Meatpacking District in 2008, Bagatelle has developed a fierce reputation as a place for both refined dining and a downright good time.


Dubai is only the second city in the world to call INTERSECT BY LEXUS home, following the Tokyo opening in 2013.

Developed by Masamichi Katayama (Wonderwall Inc.), the world-renowned interior designer, INTERSECT BY LEXUS is a place like no other in the city.

Neither a dealership, nor a traditional retail space, INTERSECT BY LEXUS is a third space between home and work for our guests to experience the Brand without getting behind the steering wheel of one of our cars.

A high attention to detail can be seen across the space where among many others, the bamboo wall is a design representation of the Lexus Spindle Grille while the banquette are made of the same leather used in the Lexus LFA supercar.

Burger & Lobster

One of London's trendiest restaurants is coming to Dubai in early 2016, and foodies like us simply cant wait!

Described as “the hottest UK export since the Spice Girls" following its arrival in New York City earlier in 2015, Burger & Lobster has expanded in a very short time to more than six cities around the world, with Dubai now set to become the seventh.

The idea behind the hugely successful restaurant is simple, no menu, just burgers and lobster. In fact, as the official website says, "As for the whole 'no-menu' thing, who needs one when you have a team with bags of personality just waiting to have a real conversation with you?”.

Emirates continues to grow

With the addition of 20 new Airbus A380s and 36 new planes in total, 2016 will see Emirates Airlines continue to grow one of the youngest fleets in aviation today.

The added 20 Airbus A380s, the worlds largest passenger plane, will now take the airlines total to 91. With the additional planes, the airline has announced 3 new routes will fly with the A380, those being Birmingham (BHX), Prague (PRG) and Taipei (TPE).

With these 3 new destinations, Emirates will now fly the A380 to 39 different destinations around the world.

HH Sheikh Mohammed
approves Dubai budget for 2016

HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, approved a budget of Dhs46.1 billion for the emirate for 2016, a 12 per cent increase over last year.

According to this same budget, 3,000 additional jobs will be created over this time frame as well. Mainly focusing on the social sector, the approved budget will also cover infrastructure, security, justice and safety.

Etihad moves to make 787 Dreamliner its flagship aircraft

After receiving its first one just over a year ago today, 2016 will see Etihad Airways expand its 787 destinations from 4 to 9 adding Düsseldorf, Perth, Shanghai, Istanbul and Johannesburg to it’s current list of Brisbane, Washington, Singapore and Zurich as the carrier gradually pushes the 787 to become the Abu Dhabi based carrier’s flagship long-haul aircraft.

Etihad’s 787 is configured with 28 business “studios” with larger seats that convert into flat beds, in addition to 271 economy seats. The new aircraft displays Etihad’s “contemporary modern Arabian design”, which was introduced during the relaunch of its livery last year.

Taaj Arabia construction to start in 2016

Inspired by India’s Taj Mahal, Dubai’s Taaj Arabia is expected to break ground in 2016 and will be ready as a tourist destination ahead of the emirate hosting the mega Expo 2020 event, a senior executive with Link Global Group, the developer, told Emirates 24|7.

Spread over 20 acres of land in Falcon City of Wonders in Dubailand, the revised Taaj Arabia, which will be twice the size of India's Taj Mahal, will also be home to a 5-star hotel, with between 400 and 450 keys, 300 residential and serviced apartments, retail shops, boutique arcade, and an indoor banqueting facility having a capacity of over 2,000 people.

Art Dubai

Art Dubai has become one of the most globalised meeting points in the art world today, an essential gathering place for collectors, artists and art professionals from across the region and beyond, and this year those collectors, artists and professionals will celebrate the event for the 10th time.

Outside of the gallery halls, the fair's extensive program includes commissioned projects and performances, artists' and curators' residencies, educational workshops and the critically acclaimed Global Art Forum.

Dubai World Cup

The Dubai World Cup, a staple in the Dubai events calendar and the region’s premier equestrian event pays tribute to the Arabian love affair with horses and is also one of the UAE’s biggest social and sporting events.

It is simply the CANT MISS event of the year, every single year. Returning for the 21st time under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the race will once again be the single richest race day in the world, with total prize money equaling that of USD $30 million.

Taking place on the last Saturday of March at the iconic Meydan Racecourse, this years race will see local Godolphin stables trying to win the spectacle for the second straight year.

Fashion Forward Dubai

Fashion Forward (FFWD) aims to be the definitive fashion platform for Dubai and the Middle East, a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region.

The event, which is another one of the top events of the year where you need to see and be seen, includes numerous catwalk presentations from top regional designers, inspiring talks and panel discussions led by global industry experts and fashion academia, as well as entertainment, through a string of social events and parties.


If you are at any of the following, make sure to stop by and say what's up, as we plan to be present.

April 19-21, 2016 - IMEX Frankfurt
June 14-16, 2016 - The Meeting Show
October 18-20, 2016 - IMEX America
November 29-December 1, 2016 - IBTM World
TBA - DCB Roadshows

With the departure of Meg, whom if you did not know, went off, married her Prince Charming, set off on a global honeymoon and is now residing in New Zealand is no longer part of our 24 Degrees family.

We obviously will miss Meg and everything she did for the team, but as they say in show business, “the show must go on”.

Trying to fill the void left by Meg, will be Logan, our newest member of the 24 Degrees family.

A proud “Yank”, growing up in Nebraska but now calling Phoenix, Arizona home, Logan joins us after many years in the hotel industry working for Starwood Hotels (Luxury Collection and W Hotels) and Jumeirah Group here in Dubai, within Sales/New Business Development roles.

He is an avid sports fan (basketball, American football, and golf), loves music, and is most passionate about his family, friends, and traveling. Having been to over 20 countries has only made his desire to see the world even stronger.

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6th Floor | Emirates Towers Hotel | Dubai | United Arab Emirates | P.O. Box 11092.